JASON Healthy Mouth Tartar Control Toothpaste helps to clean and protect your teeth naturally. This all natural toothpaste does not contain any fluoride, SLS, harsh abrasives, irritating chemicals or gluten. The combination of tea tree oil and cinnamon will leave your mouth feeling fresh, clean and revitalised after brushing.This paste guards your teeth and gums from sugar acids one of the leading causes of tooth decay and gum disease. This unique formula contains a potent fusion of natural ingredients that helps to support optimal oral hygiene. Grapefruit and perilla seed extracts both help to reduce tartar build-up. Tea tree oil acts as a natural antimicrobial and antiseptic agent. It helps to kill the bacteria responsible for tooth decay and cavities. Aloe Vera provides relief from irritated and sore gums. A refreshing Cinnamon chill keeps your breath fresh all day.